A content marketing examples Marketing Funnel Explained

A funnel for marketing content can help potential customers learn about your brand, discover solutions to their issues, and then feel comfortable buying from you. Different types of content work better for every phase of the funnel.

At the top of the funnel, infographics, videos, and checklists attract attention, create leads, and keep the readers entertained. Gated content, like templates and guides is effective at this point.

Awareness

At this point, customers are aware of your brand and the solutions you offer. At this point the content you create is intended to give answers and educate potential customers about the issues your solution addresses and the ways it differs from competitors.

To understand your content gaps at this stage, you must consider the different types of keywords that your customers use to browse on the internet. You can use keyword research to find out what is content marketing terms your audience uses when searching online. This will assist you in determining whether your product or service is required. This information can then be used to develop an editorial calendar and determine which content pieces will target those terms.

Additionally, creating content marketing on social media for this phase of the funnel will help you build your brand affinity with customers. The more people are aware of your brand, the more confidence they'll have in your ability to solve their issues. This leads to higher conversion rates for newsletter signups and purchases as well as clickthroughs on your website.

A well-planned strategy for content will help you close this gap in conversion. If, for instance you find that most of your content is aimed at increasing awareness, but not enough influence buyers to make a purchase decision, then you could increase the amount you spend on advertising campaigns targeting middle-funnel keyword phrases.

Social media is another way to increase your bottom-of funnel conversion. Social media platforms such as Twitter and Facebook allow you to interact directly with your customers, giving you an opportunity to showcase your customer service. This can include everything from retweeting reviews to promoting special deals.

You can also make use of existing content to push buyers into the bottom-of-funnel like blog posts or case studies. If you write a blog post that explains why your product is superior to the competition's you can share it via social media and encourage your readers to join your email list to receive more information. You can also encourage conversions at this point by asking users to include your name on their social media posts once they've used your product. This will inspire others to do the same and spread the word about your brand.

Then there is the consideration

A well-planned content strategy should consist of a variety types that attract customers at every stage of the funnel. For example the brand awareness campaigns could contain ads however, they should also feature blog posts and infographics which address common concerns and objections. These pieces of content can be shared via email and social media platforms to increase organic traffic.

As consumers progress through the consideration phase they begin to search for specific features in a product which will assist them in making a purchase decision. Frequently asked questions (FAQ) pages are an excellent content type to use in this phase. Use tools for keyword research like Ubersuggest or search for popular hashtags in your industry to find questions that your customers are asking. Find answers to these questions, and then place them on your content funnel map.

At this point, it's important to provide an unambiguous value proposition that demonstrates to prospective customers how your product or service will solve their issue and make them more money. The content should also emphasize the distinctiveness of your brand when compared to the brands of your competition.

This is a relatively simple stage to measure, as consumers are making a choice whether they want to buy. To determine whether you're getting the job accomplished, look for metrics such as conversion rate as well as the number of transactions and click-through rates.

As consumers move into the advocacy stage they become loyal fans of your brand. They also share your content because they feel strongly about it. This is a great method to increase the number of people who follow your brand. However, you must focus on creating content that inspires people to share it, instead of focusing on only engagement metrics. Utilize Sprout Social, for example, to track social shares as a result of your marketing efforts with content. This will give you a precise picture of the impact you have.

Decision Making

In the final phase consumers are seeking information that proves their purchase and provides instructions on how to utilize the product. At this point they want to make sure that your solution will solve their problem and justify the investment. At this stage it is essential to provide high-quality content, like product guides, case study videos, and customer success stories, is essential. Your customers would like to ask questions and receive answers from your support team. Sending them personalized emails and round-the-clock customer support is a great way to delight customers and encourage them to share their experience with others.

You're hoping that by this point, the customer will become an advocate for your brand and spread the word about it to their coworkers and friends. In order to convert these advocates into raving fans you'll have to provide them with relevant information that will allow them to get the most out of your product or service. You can accomplish this by creating personalised newsletters, tutorial video as well as free trial offers and loyalty programs.

It's time to start focusing on the retention of your audience after it has turned from leads into paying clients. Content marketing funnels tend to focus on revenue as the final goal. However, customers will continue to interact and interact with brands after making an purchase. It's essential to think of a funnel as a dynamic structure that incorporates revenue, instead of an unchanging model.

The standard funnels for content marketing are helpful in planning your strategy however, they don't consider the complexity of the buyer's journey. Reimagining the funnel of content marketing strategies marketing as circular models will aid in developing an integrated strategy. By planning for every step of the journey you'll be able to create content that will engage your audience and increase conversions. Then, you can utilize the data from these conversions to improve your strategy and ensure that it's working. Are you ready to experience the impact that this approach can bring to your company? Contact us today to request a complimentary playbook for content marketing.

Retention

A content marketing funnel can be a valuable tool to help brands plan, execute and measure their strategy. It can also give them visibility into the gaps in their content strategy that need to be filled. If a brand has a lot of content geared towards attention and interest, but only a few pieces aimed at the middle of funnel, it needs to create content specifically for this stage.

Use tools like Ahrefs, which analyze the average time spent on a page and bounce rates of each piece to determine how targeted your content is. The higher the number, the more efficient your content.

It's important to keep up-to-date and relevant the content you write for the top of your funnel. This will ensure that your audience is engaged and curious about your brand and its products or services. This can be done by creating content that focuses on keywords, answers questions that your audience is likely to search for, and provides the most current information about your business or product.

As your audience enters the MOFU stage they'll want more detailed information about your product or service, as well as ways to solve their issues. It's also important to build confidence by providing honest reviews and demonstrating the value of your product.