A content marketing funnel - Recommended Browsing, Explained

A content marketing funnel is a method to help potential customers learn about your company, find solutions to their problems, and feel confident about buying from you. Content is best content marketing agency suited for each stage of the funnel.

At the top of the funnel Infographics, videos, and checklists grab attention, create leads, and keep the readers entertained. Gated content, such as templates and guides, also works well at this stage.

Awareness

At this stage, consumers are aware of your brand and the solutions you provide. This is the stage where content is designed to educate and inform potential customers about the challenges your solution addresses as well as its differences from competitors.

To identify your content gaps for this stage, consider the kinds of keywords your audience uses to search online. Through keyword research, you can find out what is a content marketer terms your audience is searching for and which suggest the need for your product or service. These data can be used to create an editorial calendar and determine which content pieces are targeted at these terms.

The creation of content for this phase of the funnel will help you build brand affinity among your customers. The more people are aware of your brand, the more confidence they'll have in your ability to solve their problems. This translates into higher conversion rates, whether that's purchase orders, newsletter sign-ups or clickthroughs to your site.

A well-planned and executed content strategy can also aid in closing the conversion gap in this stage. If, for example, you find that most of your content is aimed at increasing awareness, but nothing influence customers to make a purchase decision, you may increase the spending on marketing campaigns that target middle-funnel keywords.

Another method to increase your bottom-of-the-funnel conversion is to use social media. Social media platforms such as Twitter and Facebook let you interact directly with your customers, giving you the opportunity to showcase your dedication to customer service. This can include everything from retweeting positive reviews to promoting exclusive offers.

You can also leverage existing content to draw customers to the bottom of the funnel for a lower cost, such as blog posts or case studies. For instance, if write a blog post explaining why your product is better than a competitor's and you want to post it on social media and encourage readers to sign up to your email list to receive more information. You can also encourage conversion at this stage by asking your audience to include your name in their social media posts after using your product. This will encourage other people to do the same and help spread the word about the brand.